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Your Logo Is the Least Important Part of Your Brand
I get nervous when a founder cares too much about the logo. Not because logos are unimportant—they have a job to do. They should be recognizable, appropriate, flexible, and easy to use. But I don’t believe a great logo can build a great brand, and I definitely don’t believe a mediocre logo can ruin one. What actually builds a brand is the alignment and consistency of the many small decisions a customer experiences over time: The words you use. The way your team speaks. The ph
Annah Kessler
Aug 284 min read
When people are your brand.
Your people are your brand.
Annah Kessler
Jul 14 min read
Yes, You Can Build A Brand With AI. But Should You?
A brand that is easy to generate is often a brand that is easy to forget.
Annah Kessler
Jun 14 min read
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