<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Annah Kessler]]></title><description><![CDATA[Annah Kessler]]></description><link>https://www.annahkessler.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 12 Oct 2026 18:16:32 GMT</lastBuildDate><atom:link href="https://www.annahkessler.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Your Logo Is the Least Important Part of Your Brand]]></title><description><![CDATA[I get nervous when a founder cares too much about the logo. Not because logos are unimportant—they have a job to do. They should be recognizable, appropriate, flexible, and easy to use. But I don’t believe a great logo can build a great brand, and I definitely don’t believe a mediocre logo can ruin one. What actually builds a brand is the alignment and consistency of the many small decisions a customer experiences over time: The words you use. The way your team speaks. The photography you...]]></description><link>https://www.annahkessler.com/post/your-logo-is-the-least-important-part-of-your-brand</link><guid isPermaLink="false">6a91e80f4f7694ed1ed82e1e</guid><pubDate>Fri, 28 Aug 2026 19:57:15 GMT</pubDate><dc:creator>Annah Kessler</dc:creator></item><item><title><![CDATA[When people are your brand.]]></title><description><![CDATA[Your people are your brand.]]></description><link>https://www.annahkessler.com/post/when-people-are-your-brand</link><guid isPermaLink="false">6a91e916e874712dab43a27e</guid><pubDate>Wed, 01 Jul 2026 20:05:40 GMT</pubDate><dc:creator>Annah Kessler</dc:creator></item><item><title><![CDATA[Yes, You Can Build A Brand With AI. But Should You?]]></title><description><![CDATA[A brand that is easy to generate is often a brand that is easy to forget.]]></description><link>https://www.annahkessler.com/post/yes-you-can-build-a-brand-with-ai-but-should-you</link><guid isPermaLink="false">6a91e839813c8b51e676dec9</guid><pubDate>Mon, 01 Jun 2026 20:00:52 GMT</pubDate><dc:creator>Annah Kessler</dc:creator></item></channel></rss>